رسالة جامعية
Graduates' Perceptions of Horizontal Mismatch: A Case Study of a Marketing Program at a Regional Research University
| العنوان: | Graduates' Perceptions of Horizontal Mismatch: A Case Study of a Marketing Program at a Regional Research University |
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| اللغة: | English |
| المؤلفون: | Michael William Mills |
| المصدر: | ProQuest LLC. 2023Ed.D. Dissertation, The University of North Dakota. |
| الإتاحة: | ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://www.proquest.com/en-US/products/dissertations/individuals.shtml |
| Peer Reviewed: | N |
| Page Count: | 141 |
| تاريخ النشر: | 2023 |
| نوع الوثيقة: | Dissertations/Theses - Doctoral Dissertations |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Marketing, Research Universities, Human Capital, Career Exploration, Education Work Relationship, College Graduates, Knowledge Level, Student Attitudes, Sales Occupations, Assignments, Preferences, Relevance (Education), Internship Programs |
| ردمك: | 979-83-8015-991-3 |
| مستخلص: | This qualitative case study utilizes the human capital theory to examine the influence of high impact career exploration and career-focused practices in a public, regional four-year institution. Literature shows that graduates who enter well-matched careers earn approximately 30 percent more than graduates who are not closely matched. In addition, well-matched employees lower recruitment and training costs for employers. The guiding notion of the paper is that students should not only be well-rounded but also be prepared to enter a career that is related to their field of study. Most students attend college to advance their career and economic outlook. This paper found that some participants did not know that most entry-level marketing positions are typically sales positions. This study found that a variety of high impact practices were being utilized in the marketing program. In addition, this study found that participants prefer assignments and projects that have real-life connections to industry. Horizontal mismatch is the main focus; however, vertical mismatch was examined, as the two types of mismatch correlate with one another. The use of high impact practices such as internships and externships, first-year seminars, as well as linking students to careers related to their fields of study will be examined. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| URL الوصول: | http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:30575497 |
| رقم الأكسشن: | ED638627 |
| قاعدة البيانات: | ERIC |
| ردمك: | 979-83-8015-991-3 |
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