دورية أكاديمية
Flipping the Audience Script: An Activity That Integrates Research and Audience Analysis
| العنوان: | Flipping the Audience Script: An Activity That Integrates Research and Audience Analysis |
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| اللغة: | English |
| المؤلفون: | Lam, Chris, Hannah, Mark A. |
| المصدر: | Business and Professional Communication Quarterly. Mar 2016 79(1):28-53. |
| الإتاحة: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 26 |
| تاريخ النشر: | 2016 |
| نوع الوثيقة: | Journal Articles Reports - Descriptive Tests/Questionnaires |
| Descriptors: | Audience Analysis, Integrated Activities, Class Activities, Transcripts (Written Records), Computer Mediated Communication, Social Media, Content Analysis, Tutorial Programs, Business Communication, Profiles, Teaching Methods, Curriculum Implementation, Educational Practices, Data Analysis |
| DOI: | 10.1177/2329490615593372 |
| تدمد: | 2329-4922 |
| مستخلص: | This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and attitudes. The article first presents an overview of audience analysis frameworks. It then presents a step-by-step tutorial for integrating the activity. The authors also provide business communication instructors with resources for implementing the activity including video lectures, handouts, and instructional guides. |
| Abstractor: | As Provided |
| Number of References: | 41 |
| Entry Date: | 2016 |
| رقم الأكسشن: | EJ1094123 |
| قاعدة البيانات: | ERIC |
Full Text Finder | تدمد: | 2329-4922 |
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| DOI: | 10.1177/2329490615593372 |