دورية أكاديمية
Fashion and Sustainability: Increasing Knowledge about Slow Fashion through an Educational Module
| العنوان: | Fashion and Sustainability: Increasing Knowledge about Slow Fashion through an Educational Module |
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| اللغة: | English |
| المؤلفون: | Preuit, Rachel, Yan, Ruoh-Nan |
| المصدر: | International Journal of Environmental and Science Education. 2017 12(5):1139-1154. |
| الإتاحة: | LOOK Academic Publishers. Knobbelzwaansingel 211 Den Haag 2496LN, Netherlands. Tel: 31-20-217-0912; e-mail: editor@lookacademy.nl; Web site: http://www.ijese.net |
| Peer Reviewed: | Y |
| Page Count: | 16 |
| تاريخ النشر: | 2017 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Clothing, Sustainability, Standards, Productivity, Conservation (Environment), Consciousness Raising, Attitude Change, College Students, Young Adults, Purchasing, Consumer Economics, Intention, Knowledge Level, Learning Modules, Predictor Variables |
| تدمد: | 1306-3065 |
| مستخلص: | The purpose of this study is to understand whether exposure to education about slow fashion regarding its environmental benefits would influence consumers' knowledge, attitudes, and purchase intentions toward slow fashion apparel and also to investigate whether knowledge about and attitude toward slow fashion would influence young adult consumers' purchase intentions toward slow fashion. College-aged students were recruited and a mixed-method approach with three phases of data collection was implemented, including a focus group, a pre-educational survey along with an educational module, and a post-educational survey to all participants from the pre-educational survey. The final sample for analyses included 163 participants. Paired-sample t-tests showed that the module significantly improved the participants' objective knowledge and subjective knowledge of, and attitudes toward slow fashion; however, their purchase intentions toward slow fashion remained unchanged. Results also indicated that subjective knowledge and attitude positively predicted purchase intention toward slow fashion. Findings suggest that a 30 minute educational module in the power point format made a significant, positive impact on young adult consumers' knowledge of and attitudes toward slow fashion. This study expanded the slow fashion research through the incorporation of an educational module which was found to improve consumer knowledge and attitude toward slow fashion. |
| Abstractor: | As Provided |
| Entry Date: | 2020 |
| رقم الأكسشن: | EJ1278171 |
| قاعدة البيانات: | ERIC |
| تدمد: | 1306-3065 |
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