دورية أكاديمية
State FFA Association Use of Instagram to Promote Membership Diversity
| العنوان: | State FFA Association Use of Instagram to Promote Membership Diversity |
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| اللغة: | English |
| المؤلفون: | Lawson, Cara, Doerfert, David L., Filson, Caryn |
| المصدر: | Journal of Agricultural Education. 2021 62(2):97-118. |
| الإتاحة: | American Association for Agricultural Education. P.O. Box 7607, Department of Agricultural and Extension Education, Raleigh, NC 27695. Web site: http://www.aaaeonline.org |
| Peer Reviewed: | Y |
| Page Count: | 22 |
| تاريخ النشر: | 2021 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Descriptors: | Agricultural Education, Student Organizations, State Programs, Photography, Social Media, Diversity, Group Membership, Inclusion, Student Participation, Handheld Devices |
| تدمد: | 1042-0541 2162-5212 |
| مستخلص: | While it presents many opportunities, the National FFA Organization faces a variety of obstacles toward achieving a more diverse membership. Research has recognized the role of social identity, or the way a person perceives belongingness to a larger group, in how individuals select groups for hopeful inclusion. Photos indicate who is part of a group and can elicit attitudes and emotions toward an organization. Recent statistics show teenager use of Instagram, a mobile photo sharing application, has increased while other social media applications have declined. This qualitative study analyzed the frequency and themes presented by state FFA associations through their Instagram accounts to promote a diverse membership through an ethnographic approach. A total of 434 Instagram posts featuring diversity were identified throughout the 52 state FFA associations. Of those, state FFA associations with a minimum of 25% overall diversity posts were further analyzed to determine themes. The most common theme within the diversity posts was "participation," which included student involvement in contests, conventions, or conferences. This study illustrates variability in the diversity efforts of state FFA associations in their Instagram accounts, and the need to highlight and promote a diverse membership on a consistent and intentional basis. |
| Abstractor: | As Provided |
| Entry Date: | 2021 |
| رقم الأكسشن: | EJ1310495 |
| قاعدة البيانات: | ERIC |
| تدمد: | 1042-0541 2162-5212 |
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