دورية أكاديمية
Evaluating E-Book Effectiveness and the Impact on Student Engagement
| العنوان: | Evaluating E-Book Effectiveness and the Impact on Student Engagement |
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| اللغة: | English |
| المؤلفون: | Merkle, Adam C. (ORCID |
| المصدر: | Journal of Marketing Education. Apr 2022 44(1):54-71. |
| الإتاحة: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 18 |
| تاريخ النشر: | 2022 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Books, Electronic Publishing, Learner Engagement, Marketing, Instructional Effectiveness, College Students, Electronic Learning, Educational Change, Textbook Evaluation |
| DOI: | 10.1177/02734753211035162 |
| تدمد: | 0273-4753 1552-6550 |
| مستخلص: | Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A field-based quasi-experiment was conducted with a sample of 259 students in the Fall semester, and a follow-up sample of 395 students in the Spring semester. The results show a diverse impact of e-books on student engagement. Some aspects of engagement are positively affected while other aspects of student engagement exhibit a neutral or negative leaning impact. The findings also reflect significant variation in e-book effectiveness depending on the course. Finally, we find that e-books moderate the relationship between textbook effectiveness and academic performance engagement. Highly effective e-books result in higher levels of academic performance engagement. Collectively these findings shed light on the current situation and provide a foundation for additional research to further our understanding about e-book effectiveness and its relationship to student engagement. |
| Abstractor: | As Provided |
| Entry Date: | 2022 |
| رقم الأكسشن: | EJ1333673 |
| قاعدة البيانات: | ERIC |
Full Text Finder | تدمد: | 0273-4753 1552-6550 |
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| DOI: | 10.1177/02734753211035162 |