دورية أكاديمية
Visual/Verbal Collaboration in Print: Complementary Differences, Necessary Ties, and an Untapped Rhetorical Opportunity
| العنوان: | Visual/Verbal Collaboration in Print: Complementary Differences, Necessary Ties, and an Untapped Rhetorical Opportunity |
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| اللغة: | English |
| المؤلفون: | Hagan, Susan M |
| المصدر: | Written Communication. 2007 24(1):49-83. |
| الإتاحة: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 35 |
| تاريخ النشر: | 2007 |
| نوع الوثيقة: | Journal Articles Reports - Descriptive |
| Descriptors: | Cooperation, Imagery, Learning Modalities, Observation, Printed Materials, Reader Text Relationship, Verbal Learning, Visual Learning, Spatial Ability, Integration Studies, Visual Perception, Auditory Perception |
| DOI: | 10.1177/0741088306296901 |
| تدمد: | 0741-0883 |
| مستخلص: | Those who focus on the study of visual information continue to search for effective ways to conceptualize that inquiry. However, many visual examples are better categorized as visual/verbal collaboration, complicating analysis. When analysis is based on the assumption that visual and verbal modalities perform in similar ways, important complementary differences are overlooked. Therefore, this investigation presents a series of observations from a perspective rooted in difference, which leads to the argument that visual/verbal messages develop when cohesive and perceptual relationships form between image and text, resulting in four types of loose to tight visual/verbal collaboration. Examples of each can clarify, contradict, or challenge common understanding for a particular audience. Finally, a perspective in difference uncovers another kind of image/text collaboration, which instead of relying solely on actual images and text, depends on a weave of actual "with" imagined text and images, leading to an untapped rhetorical opportunity. (Contains 2 tables, 9 figures and 6 notes.) |
| Abstractor: | Author |
| Number of References: | 47 |
| Entry Date: | 2007 |
| رقم الأكسشن: | EJ748040 |
| قاعدة البيانات: | ERIC |
Full Text Finder | تدمد: | 0741-0883 |
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| DOI: | 10.1177/0741088306296901 |