| مستخلص: |
This article will focus on business marketing, especially business-to-business(B2B) marketing and e-commerce. The foundation of business marketing strategy is based on three concepts, which are segmentation, targeting, and positioning. Many forecasters have predicted that B2B markets can expect purchases to net several trillion dollars a year, which is why many are predicting that the growth will outpace business-to-consumer marketing. Although business-to-consumer electronic commerce captures the attention of the industry, business-to-business electronic commerce is the format that is predicted to reap most of e-business activity. |
