| مستخلص: |
This article will focus on how organizations can position themselves for successful global marketing. When entering the global market, social, economic, political, technological, and institutional factors are added into the equation as multinational corporations develop global marketing strategies. In order to be successful in global marketing, organizations will have to integrate their marketing initiatives into different countries. Given the changes that are occurring in the way business is conducted today, marketing professionals must be prepared to create campaigns that appeal to a global clientele. Global marketing is successful when there is coordination between the marketing policies for different countries and when the marketing equation for different countries can be adapted to the local market. |
