التفاصيل البيبلوغرافية
| العنوان: |
Spinning Your Circ Numbers. |
| المؤلفون: |
Love, Barbara |
| المصدر: |
Circulation Management. Jun2004, Vol. 19 Issue 3, p32-34. 3p. 2 Color Photographs. |
| مصطلحات موضوعية: |
*Publishing, Executives, Periodical circulation, Marketing, Business success, Sales personnel |
| مستخلص: |
Presents the views of several publishing industry executives on several issues related to the impact of circulation presentation on the success of sales representatives. Shaun Gurl, vice-president of consumer marketing at American Express Publishing; Tom Masterson, vice-president of worldwide circulation for Business Week; John L. Brown, vice-president of consumer marketing at People Group. |
| قاعدة البيانات: |
Library, Information Science & Technology Abstracts |
