How Changes in Social Media Channels Affect Content Strategy.

التفاصيل البيبلوغرافية
العنوان: How Changes in Social Media Channels Affect Content Strategy.
المؤلفون: POPHAL, LINDA
المصدر: Information Today. Apr2020, Vol. 37 Issue 3, p35-36. 2p.
مصطلحات موضوعية: *Strategic planning, *Email, *Social media, Advertising & economics, Business, Marketing, Online social networks
Reviews & Products: Facebook (Web resource), Twitter (Web resource)
مستخلص: An interview with Skylar Whitney, social media strategist. when asked about paid advertising; How have these changes impacted the use of social media as part of your overall content strategy; Do she rely on social media more or less; about shifting her focus to different channels; and What predictions do she have about future use of social media as part of your content strategy.
قاعدة البيانات: Library, Information Science & Technology Abstracts